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| Tuesday, 18 Dec 2018
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What Is LGBT?

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LGBT stands for “lesbian, gay, bisexual, transgender.” It is a short acronym to represent the primary sexual orientation and gender identity minorities.

Lesbian

A lesbian woman is one who is romantically, sexually and/or emotionally attracted to women. Many lesbians prefer to be called lesbian rather than gay.

Gay

A gay man is one who is romantically, sexually and/or emotionally attracted to men. The word gay can be used to refer generally to lesbian, gay and bisexual people but many women prefer to be called lesbian. Most gay people don't like to be referred to as homosexual because of the negative historical associations with the word and because the word gay better reflects their identity.

Bisexual

A bisexual person is someone who is romantically, sexually and/or emotionally attracted to people of both genders.

Transgender or Trans

Transgender refers to people whose gender identities do not match their biological sex. It is an umbrella term used to describe people whose gender identity (internal feeling of being male, female or transgender) and/or gender expression differs from that usually associated with their birth sex. Not everyone whose appearance or behaviour is gender-atypical will identify as a transgender person. Many transgender people live part-time or full-time in another gender. Transgender people can identify as transsexual, transvestite or another gender identity. Although Transgender is connected with Lesbian, Gay, and Bisexual, gender identity is independent of sexual orientation and someone who is transgender may also be lesbian, gay, bisexual, or heterosexual.

Are you prepared to serve the LGBT community?

At 55+ Magazine and Network we are dedicated to accommodating the needs of any and all communities and individuals.

Being prepared to serve a community means understanding the likes, dislikes, needs, wants, expectations, philosophies of life, lifestyle, and history of the segment of the population that your organization or company is interested in serving.

We like to believe that everyone that wants to target a new market will take the time to understand the specific needs of the new market that are trying to reach.  But many companies think that by just saying that they are LGBT friendly or putting a rainbow flag outside their business, they are serving their new target market.

Sensitivity training is crucial, but reaching these markets requires more than just reading or learning about the LGBT market as a whole. We need to understand and take into consideration how to be sensitive to their needs without labeling, discriminating, or overselling your product.

This population is part of our society -- they went to school like everybody else, many of them very successful, and many of them have been dealing with discrimination issues personally, professionally and socially. Be sensitive. Be knowledgeable. Be human.

How can we help you reach the LGBT market?

At 55+ Magazine we are sensitive to all the communities that are part of our society.

We are committed to providing Information to our readers and our network members, because we believe that one thing that makes us successful is education by sharing our knowledge of diverse markets.

We are committed in understanding the LGBT market as part of our society, just like any other minority culture.

We learn, interact, study and communicate with national, state and local agencies to grow and expand our support and involvement and to improve our resources.

We train our Network members via our educational department and our Networking monthly meetings with special presentations and courses regarding the LGBT community in Southeast Florida.

We believe that no one likes to be labeled, and we understand that there is a segment of the senior population that may identify as LGBT may not be totally “out.”

We respect our readers, but also we do not ignore the realities of our current society and the LGBT community.

At 55+ Magazine, Network and Project we are dedicated to be an inclusive organization, where respect, knowledge, ethics and professionalism are and will always be the basis of our reputation and success.